MINTAQAVIY TRANSPORT TIZIMINI RIVOJLANTIRISHDA MARKETINGDAN SAMARALI FOYDALANISH
Keywords:
transport marketingi, jamoat transporti, innovatsion texnologiyalar, segmentatsiya, tarif siyosati, yo‘lovchi oqimi, raqamli marketing, xizmat sifati, brend yaratish, kommunikatsion strategiyalarAbstract
Ushbu maqolada mintaqaviy transport tizimini rivojlantirishda marketing strategiyalarining ahamiyati va samaradorligi tahlil qilinadi. Transport xizmatlarini yaxshilash va yo‘lovchilarning jamoat transportidan foydalanish darajasini oshirish uchun marketing tamoyillaridan qanday foydalanish mumkinligi o‘rganiladi. Tadqiqot davomida transport sohasida segmentatsiya, brend yaratish, innovatsion texnologiyalarni joriy qilish, narx siyosatini moslashtirish hamda reklama va axborot yetkazish strategiyalarining jamoat transporti samaradorligiga ta’siri tahlil qilinadi. Natijalar shuni ko‘rsatadiki, marketing yondashuvlaridan to‘g‘ri foydalanish yo‘lovchilar oqimini oshirish, xizmat sifatini yaxshilash va transport tizimining barqarorligini ta’minlashga xizmat qiladi.
References
1. Ibraeva A., de Sousa J. F. (2014). Marketing of public transport and public transport information provision. Procedia - Social and Behavioral Sciences, 162, 121-128.
2. Berdiyorov T. A. (2022). Marketing of the transport services and the content and types of marketing research. World Economics & Finance Bulletin, Vol. 6, 102-112.
3. UITP Report (2021). The Role of Marketing in Public Transport. International Association of Public Transport.
4. Transport for London (2020). Digital Marketing Strategies in Public Transport. London Transport Agency.
