THEORETICAL FOUNDATIONS OF LANGUAGE AND IDENTITY IN DIGITAL COMMUNICATION
Keywords:
digital communication, language, identity, sociolinguistics, discourse analysis, online identity, social media, code-switching, media communication, virtual environment.Abstract
This article analyzes the theoretical foundations of language and identity in the context of digital communication. With the rapid development of the Internet and social media, the ways individuals express themselves have significantly transformed, while language remains a key tool for constructing and representing identity. The study draws on theories of discourse analysis, sociolinguistics, and media communication to explore the role of language in virtual environments. It also examines how users construct their online identities through code-switching, emojis, and abbreviations. The findings suggest that digital communication makes the relationship between language and identity more complex and dynamic
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